Tracking, analysing and optimising website traffic using Google Analytics is an extremely valuable business tool to have in your repertoire.
What is Google Analytics?
Google Analytics is a web analysis service tool offered by Google to help track, monitor and report on the performance of a website. Google Analytics also helps marketers understand consumers and visitors to a site better which, in turn, provides deeper insights into client psyche.
How to set up Google Analytics
Click here (https://analytics.google.com/analytics/). Follow the easy steps, sign up for Google Analytics and add the tracking code onto each and every page of your website to start analysing the audience.
Set up Campaign Goals
Once everything is set up and ready to go, set up your campaign goals. There are various types of goals (destination, duration pages per session and event) and you can set up as many as 20 goals. To set up the goals, go to Admin settings > Goals. The goals will depend on the outcome you have in mind for the campaign you are running. These are vital to ensure you can report back on ROI (return on investment).
Web metrics is a way of measuring a website visitor’s behaviour such as page views and sessions. The top metrics you should focus on includes:
- Page views
- Returning visitors vs new users
- Mobile vs desktop visitors
- Bounce rate
- Landing pages
- Exit pages
- Site speed
Great, how do I start analysing and optimising?
Unfortunately, analysing web traffic doesn’t have a cookie cutter answer. You will need time to keep an eye on metrics and see how it changes per month or per campaign.
Based on the data you receive from Google Analytics, you can either optimise your website or tweak your campaigns.
Unsure about where to start and what to do? Fortunately, we can assist you with your campaigns and analysing your web traffic to ensure you get the most out of Google Analytics. Get in touch with us today for more information.