Digital marketing, although a term widely used in social media and online marketing, consist of many terms; some more complicated than others.Digital marketing noun The use of digital technology e.g. the Internet, email, mobile phones, interactive TV, and wireless media to promote brands and develop and distribute products and services.Digital marketing, although a term widely used in social media and online marketing, consist of many terms; some more complicated than others. As a business owner hiring a digital marketing agency to handle the social side of things, it’s important to be able to communicate with your agency about what it is that you want; without getting frustrated in the process. Remember, good communication is the key to achieving success. As much as we’d like to read minds, we’re often left with having to interpret exactly what a client wants through broken communication.So, in order to keep communication lines clear and concise, we’ve come up with a list of commonly used digital marketing terms in order to help you help us.1. ANALYTICSAny digital marketer’s secret weapon! Analytics is a collection of information used to set more refined targeting and improve consumer profiles; collected from running an advertising campaign.2. BLOGGINGA must have for every company. Blogging is a term used for an activity where a section of a website is regularly updated in order to create traffic back to the website; normally by posting blog articles.3. CLICK THROUGH RATE (CTR)A percentage of a targeted audience who clicked on the message; directing them back to the landing page without aborting the process.4. CONVERSION RATEA percentage of unique visitors to a website who converted into leads or customers.5. DISPLAY ADSAlso known as banner ads, display ads are paid advertising ads placed on websites in order to attract potential customers back to their own website.6. KPISA set of metrics used to compare how well your marketing efforts are succeeding; in order to understand what’s working and what isn’t within your marketing strategy.7. ENGAGEMENTA simple term to describe possible interaction with your content; whether it be likes, shares, RTs, comments etc.)8. ONLINE REPUTATION MANAGEMENTORM is the practice of managing a company’s online presence through strategizing and planning in order to achieve marketing objectives.9. OWNED CONTENTContent created by the marketing that’s unique to the brand/company; usually in the form of a blog post, infographic, image etc. portraying the message of the brand.10. GOOGLE ADWORDSAn advertising programme owned by Google, allowing marketers to reach a certain audience via Google Search Engine Results Page (SERP) by placing a paid ad on the top or right-hand side of the search results.11. PAID CONTENTAdvertising that’s paid for in the form of Facebook Ads, Google AdWords, Twitter Ads etc.12. SEOSearch Engine Optimisation is the process of ensuring a company’s website appears as high up on Google’s search results as possible through strategic practices.13. BRAND AWARENESSBeing one of the two main reasons for implementing paid content (the other being a conversion), brand awareness is a term used to explain potential customers being able to clearly identify your product/service.14. CALL TO ACTION (CTA)CTA is a term used to get potential to engage with your paid content; encouraging them to click through to the website, purchase your product, enquire, or even like your page.15. KEYWORDA phrase or specific word used by an online marketer within web copy, blog articles, social media posts, and even Google advertising in order to rank on Google.Need Help With Online Reputation Management?At Elite Online Solutions, we do just that! Get in touch with us. Yes! Help Me With Online Reputation Management!