Written by: Carina Vermooten
E-commerce around the globe is on the rise at a very steady pace. In the US alone, e-commerce accounts for more than three quarters of overall retail growth and sales worldwide are predicted to reach a whopping $3.9 trillion USD in 2020. Other international markets, such as India, Indonesia and China are set to increasingly move online and take on international clientele.
Even locally, more and more online stores are popping up, which makes it easier to reach potential new customers.
Let’s look at some trends that are worth following in this growing, lucrative space:
Since e-commerce is experiencing explosive growth internationally, it might be time to consider selling and shipping your products internationally. Have the option available on your website to pick up a shopper’s location and that they can make an online payment in their currency.
Uber and Taxify changed the commuting landscape considerably. These apps, along with navigation apps like Google Maps and Waze, work hand-in-hand by displaying ads directly within their product. This allows for interaction, personalized advertising and dynamic calls-to-action. Other apps that are also used frequently during a commute include music streaming apps and podcast apps. Keep these in mind when you are targeting an audience or if you want to try out a new platform for your online store.
Consumers have a continued appetite to engage directly with brands and organizations. While retailers are focused on getting online, online stores and businesses have the bonus that they are already online and set up to do business via their e-commerce site.
For business-to-consumer (B2C) businesses, the question is no longer whether you should have an e-commerce website, but rather: how can I best leverage my e-commerce site to grow my business? Elite Online Solutions can help you set up a successful online store by building in seamless payment functions, a comprehensive content management system and advanced SEO enhancement.
Get in touch with us today for a quote.