Online activism has been around since the dawn of social media but as many millennials are turning to social platforms as a news source, it is becoming a more dynamic and dangerous force businesses need to navigate.
Ready, Get Set, Optimise!
Tracking, analysing and optimising website traffic using Google Analytics is an extremely valuable business tool to have in your repertoire.
More Inclusive Emojis Set for Release
Love them or hate them, emojis have become engrained in our daily lives, as well as in various marketing campaigns, especially those aimed at younger audiences. However, social media has been abuzz this month due to the announcement that new emojis will be released later in 2019.
#10YearChallenge: Conspiracy or Truth?
If you’ve been on social media over the past two weeks, you would’ve seen an abundance of throwback photos with the hashtag #10YearChallenge. This popular trend was started on Facebook and as the popularity surged, a conspiracy theory was born.
Keep An Eye on These Digital Marketing Trends in 2019
It’s no secret that the digital space, especially in marketing, moves at lightning speed. Every year, marketers strategize and plot new ways to keep their audiences engaged and every year, new technologies and platforms emerge.
Four Types Of Content That Converts
Think of all the time you spend on social media. Which posts truly capture your attention? It’s critical for social media managers to identify what works and is enticing target groups.
Goodbye Google+
CGI Models Take the Fashion World by Storm
French fashion house, Balmain, made waves by introducing the new faces of their Balmain Army – Shudu, Margot and Zhi. This disruptive move was met with mixed reviews as the three new models are, in fact, completely digital.
Unlocking the Potential of Artificial Intelligence in Marketing
When we think of AI, we think of it eliminating annoying tasks such as paperwork or a robot replacing us completely and doing our jobs, but the fact is that AI will soon be part of our everyday lives whether we like it or not.
Fake News: What Does it Mean for Digital Marketing?
Fake news was declared as the Collin’s Dictionary word of the year in 2017, but fake news isn’t new news.