2020 is here and with the new year comes new challenges in the form of the latest trends marketers and web developers need to keep up with. Let’s take a look:
- Fake news is here to stay
Never has fake news had the platforms or ability to spread as fast as it does today. Think of all the strange yet “wonderful” or just downright horrible stories you’ve seen on your Facebook timeline this week alone. Be on the lookout for spammy, clickbait headlines and a URL or website that you’ve never heard of before. A reliable news source won’t post or be posting about the story. Cross-referencing is a must.
- Accessibility is here
Web accessibility can be defined as ensuring all websites and web applications are usable by everyone, regards of their abilities. In the US, government or publicly funded websites, have to adhere to the Americans with Disabilities Act (ADA) and is a legal requirement.
Microsoft hit the nail on the head: “100% of the population may experience temporary or situational disabilities. And the fact that none of us are getting any younger, and the older we get, the higher the chance we’ll experience a more or less permanent disability becomes’”.
- Content is king
Does design or content come first? It’s becoming increasingly important that the message you’re trying to convey comes through clearly and web content is written properly. If copy isn’t written well, SEO may suffer and cause less traffic to your site, which in turn means less potential customers buying through your site or contacting your business.
- AI and chatbots
Chatbots and AI to help resolve customer complaints and issues are becoming more popular. If you log onto most South African vehicle manufacturer websites, you’ll see that they all have a chat option available to assist potential and existing customers with complaints and queries, which reduces the massive influx of calls to call centre agents.
Which trends are you excited about? Tell us in the comments.