Welcome to Instagram, the social media platform where you can view countless perfectly curated feeds done by influencers and brands alike.
Influencer marketing has taken the world by storm. With perfectly curated Instagram feeds, these girls (and guys) have taken over the digital space. The job title “YouTuber” or “social media star” didn’t exist a few years ago and many individuals with social media platforms are trying to cash in on this new phenomenon. If you’re considering incorporating influencer marketing into your digital marketing strategy, we have a few pointers so you get a return on investment by working with influencers with real audiences.
Young South Africans are currently disrupting the digital space with their consumer decisions.
Online activism has been around since the dawn of social media but as many millennials are turning to social platforms as a news source, it is becoming a more dynamic and dangerous force businesses need to navigate.
Tracking, analysing and optimising website traffic using Google Analytics is an extremely valuable business tool to have in your repertoire.
Love them or hate them, emojis have become engrained in our daily lives, as well as in various marketing campaigns, especially those aimed at younger audiences. However, social media has been abuzz this month due to the announcement that new emojis will be released later in 2019.
If you’ve been on social media over the past two weeks, you would’ve seen an abundance of throwback photos with the hashtag #10YearChallenge. This popular trend was started on Facebook and as the popularity surged, a conspiracy theory was born.
It’s no secret that the digital space, especially in marketing, moves at lightning speed. Every year, marketers strategize and plot new ways to keep their audiences engaged and every year, new technologies and platforms emerge.
Think of all the time you spend on social media. Which posts truly capture your attention? It’s critical for social media managers to identify what works and is enticing target groups.
Google announced they are planning to shut down Google+ over the next 10 months.