Influencer Marketing: Potential Pitfalls

Influencer marketing has taken the world by storm. With perfectly curated Instagram feeds, these girls (and guys) have taken over the digital space. The job title “YouTuber” or “social media star” didn’t exist a few years ago and many individuals with social media platforms are trying to cash in on this new phenomenon. If you’re considering incorporating influencer marketing into your digital marketing strategy, we have a few pointers so you get a return on investment by working with influencers with real audiences.

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social media activity

7 Ways To Optimise Social Media Activity

Social media marketing is a form of art that requires careful planning, a few strategic decision-making processes, and a passion for always improving the way you currently do things. Whether you’re a business owner trying to make it on your own, or a social media manager who’s relatively new to the game, always keep the following 7 rules for improving your social media activity in mind:

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ignoring social media

Businesses, Don’t Make The Mistake Of Ignoring Social Media

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford


Many business owners make the mistake of ignoring social media. Whether you own or manage a large corporate company or a small start-up, social media is a very powerful tool to get your business noticed. The only way to grow a business is to grow your customer base; and the easiest way to get people to notice you is to be visible on social media.

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holiday tips

Great Holiday Tips For This Festive Season

We don’t usually think of the holidays as something we need to prepare for. But if you do, you can save yourself a lot of stress and the need to recover in the new year. Whether you’re just looking for some fun blogs to read when you’re bored, or if you want some serious tips, here are some holiday tips for this festive season to help you prepare:

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