SEO basics you need to know

Organic web searches make up around one third of web traffic to company websites (Patel, 2019). To compete with that, you need to have the SEO basics down to ensure you also get a slice of the pie. We’re here to assist you with the basics, we’ll deal with the mind-boggling details and SEO best practices. 😉

  1. Links

Backlinking and adding links into your web copy is important because it sends a trust signal to Google to indicate that your website won’t download malware to visitors’ devices and you’re not busy with shady dealings. If you are making use of links, ensure you are linking to trustworthy sources such as case studies published on accredited academic sites.

  1. Fresh content

Your customers or readers and Google enjoy fresh content. If you’re not cranking out some new content or pieces for your site, the algorithms pick up on it and rank your site lower. Websites with blog tabs are a great way to ensure new content is uploaded regularly. Ensure long form articles are uploaded such as blog posts, as well as different types of content. Make sure your content calendar is varied.

  1. Headlines and meta-descriptions

Headlines and the meta-descriptions are the first thing people see when they search your site on Google or your site comes up in search results. Make your headlines catchy as this will encourage users to click on your site. However, be wary of click bait headlines. Google appreciates directness and creativity, but it is not fond of click bait. Remember to place your keywords close to the beginning of the headline as this will signal to Google that that is what your article, post or website is about.

  1. User experience

Google is always collecting information on how users act when they navigate your website. If the user experience is ranked poorly, search engines pick up on it and move your site down the search results. Other ways to ensure visitors stay longer:

  • Increate site speed
  • Keep the layout clear, clean and simple
  • Limit all ads
  1. Mobile

Mobile is here to stay, especially in South Africa with its 21-million internet users (Forbes, 2018). Your site needs to be mobile friendly and be geared for mobile use. Check if your site complies by entering the URL into Google’s mobile friendly test (https://search.google.com/test/mobile-friendly). If your site fails, Google will tell you where the errors are and you can make the necessary changes.

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