Welcome to Instagram, the social media platform where you can view countless perfectly curated feeds done by influencers and brands alike.
Tracking, analysing and optimising website traffic using Google Analytics is an extremely valuable business tool to have in your repertoire.
Love them or hate them, emojis have become engrained in our daily lives, as well as in various marketing campaigns, especially those aimed at younger audiences. However, social media has been abuzz this month due to the announcement that new emojis will be released later in 2019.
It’s no secret that the digital space, especially in marketing, moves at lightning speed. Every year, marketers strategize and plot new ways to keep their audiences engaged and every year, new technologies and platforms emerge.
Think of all the time you spend on social media. Which posts truly capture your attention? It’s critical for social media managers to identify what works and is enticing target groups.
Google announced they are planning to shut down Google+ over the next 10 months.
French fashion house, Balmain, made waves by introducing the new faces of their Balmain Army – Shudu, Margot and Zhi. This disruptive move was met with mixed reviews as the three new models are, in fact, completely digital.
When we think of AI, we think of it eliminating annoying tasks such as paperwork or a robot replacing us completely and doing our jobs, but the fact is that AI will soon be part of our everyday lives whether we like it or not.
Fake news was declared as the Collin’s Dictionary word of the year in 2017, but fake news isn’t new news.
Think of your favourite brand or product. Chances are you can immediately tell us what colours they use in all their branding and marketing campaigns. Depending on the design elements and the specific hues used in your favourite advertising campaign, you may feel a range of emotions.