What are Google Adwords

For those who aren’t too tech-savvy but interested in growing their business online, it’s important to know a few useful digital terms and what the implementation of those “tools” can mean for your business.

Thus, we’ve noticed quite a few search requests for “What is the difference between Google AdWords and SEO?”, knowing that in order to provide a useful service, it’s absolutely necessary to explain what we do. Here we go!

WHAT IS GOOGLE ADWORDS?

Working hand-in-hand with Search Engine Optimisation (SEO), Google AdWords is an advertising service provided by Google for businesses to reach their target audience through specific keywords. By choosing a set daily budget, you can determine how much you’re willing to spend over the course of a month. Once your budget ends for the day, your ad will stop until the next day when a new budget has been set. Thus, you have full control over how much money you’re willing to spend on advertising whilst reaching a large audience specifically looking for what you’re advertising.

Of course, we know that it holds more credit coming from an expert, which is why our own in-house Google AdWords specialist aka PPC Guru wanted to add a few words: ” Google AdWords is a platform that allows businesses and advertisers to list ads on Googles Search and Google’s display Network. When you conduct a search on Google, the first 3 listings are ads. These ads form part of Googles Search Network and are made possible by the platform, Google Adwords.

When visiting a website which has Image ads, this website is a part of the Google Display network. These ads are also made possible through Google AdWords. On both networks (Search & Display) you can actively target users that are searching key phrases on Google which relate to your business or the services you offer. The Google Display network also allows you to target people based on their interests which are determined by the cookies they have collected from the various sites they visit.”

WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?

Since Google AdWords is a paid method for creating awareness, SEO is quite the opposite. Through optimising your website content to include relevant keywords specific to your industry, improving your website code, as well as metadata information, you’re able to reach your audience organically (not having to pay a cent) Of course, it’s a lot more complicated than that; having to do your fair share of link building and structure your website in such a way that makes it easy for search engines to understand.

Our in-house SEO Expert had something useful to add: “SEO or Search Engine Optimisation is constant optimisations made to your website code, content, metadata (Page Titles and Meta Descriptions) as well as external factors such as links to your website.

The goal of SEO is to optimise your site to conform with Google’s rules and regulations as well as their best practices. This will allow your site to rank better on googles Search Engine Results Pages (SERPS). An increase in your site’s ranking will then lead to an influx of traffic from users searching on Google. This traffic is known as organic traffic which is what SEO strives to increase and improve.”

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