“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar, Founder of Ebay
Although it is possible to generate ROI in the form of capital through Facebook advertising, the main purpose of choosing to run ads on this particular platform is for brand growth and community building.
Digital marketing, although a term widely used in social media and online marketing, consist of many terms; some more complicated than others.
Many small business owners get confused between the role of digital marketing and social media when social media is but an ingredient; along with websites, blog posts, e-books etc.
Online marketing is more than just creating various social media platforms, posting occasional content, and sharing other’s posts on a regular basis.