Colour Psychology in Marketing

Think of your favourite brand or product. Chances are you can immediately tell us what colours they use in all their branding and marketing campaigns. Depending on the design elements and the specific hues used in your favourite advertising campaign, you may feel a range of emotions.

 

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what is call to action

What Is Call To Action And Why Is It Important?

You’ve probably heard the term “call to action”, or CTA for short. You know it has something to do with online marketing and that you should have it on your website. But what is call to action exactly and why is it important?

Ninety percent of selling is conviction, and ten percent is persuasion. – Shiv Khera

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