“SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt
Search Engine Optimisation (SEO) is the steps or process of improving and maintaining a website’s visibility within the search engine results. Basically, you rank high in the search results when you do what the search engines want you to.
There are several of these search engines, but the biggest ones are Google, Yahoo, and Bing. Your goal when doing SEO on your website is to get to the top of the search results on page one. One of the main requirements that these search engines have is quality content and a relevant keyword.
Firstly, you need an SEO keyword
Basically, a keyword is what people type into the search box whenever they’re looking for something on the internet. What we want to do, among other things, is to think like our potential site visitors or customers and make a list of all the possible words that they’re going to type in that search box in order to find us. So, if our page, post, or offer is about digital marketing, we’re going to want to know of other words or phrases that are related to this. Each page on your website should have different keywords. Also, a keyword doesn’t have to be only one word, it can be a short phrase as well.
Using a keyword planner
You can either spend a lot of time guessing, or you can use a tool like Google AdWords: Keyword Planner. In order to use this tool though, you do have to have an active AdWords account. One thing you want to keep in mind with a keyword planner, is that just because a word or phrase has a whole lot of searches doesn’t mean it’s going to be a good fit for your particular page, post, or offer, because you’ll also want to consider the competition.
Things that influence SEO scores
Google doesn’t like to spill its secrets, but here are a few known things that can influence your SEO score:
- Page title – Your page title shouldn’t be too short or too long, and should contain your keyword.
- URL – The URL or slug of the page should contain your keyword.
- Meta Description – The meta description is the little part that gets displayed on a search results page. This also needs to contain your keyword.
- Subtitles/header tags – You need to have a subtitle for at least every 300 words, and at least one subtitle should contain your keyword.
- Text/body – The text on the page needs to be at least 300 words long and has to contain your keyword a few times – at least 2 times per 300 words – But also not too many times. The keyword should be contained in the first paragraph of the text.
- Images – The page needs to contain at least one image of about 300kb and its alt-tag needs to contain your keyword.
- Inbound/outbound links – There should be at least one link that links back to your own website, and one link that links to an external website.
- Social media pages – Linking your social media pages to your website, as well as sharing links to your website on your social media pages can mean the world for your SEO score.
- Blogs – Search engines like websites with fresh content. Because none of your website’s pages is likely to be updated very often, having a blog is a good idea. It adds new content to your website constantly. You can post anything from interesting trends to breaking industry news; it’s really up to you.
With WordPress, basic on-site SEO can be done by anyone using a plugin called Yoast SEO. They offer very easy instructions to help get your site to the top spot. You’ll get quite far with the free version, but if you need to, you can always upgrade to the paid version.
Does this just sound like gibberish to you? Let us help – we are the experts, after all! We’ll have your website ranking on page one in no time. Find out more here!