It’s no secret that the digital space, especially in marketing, moves at lightning speed. Every year, marketers strategize and plot new ways to keep their audiences engaged and every year, new technologies and platforms emerge.

 

Let’s face it, getting and keeping an audience’s attention captive is a tough job for an even tougher crowd. Here are the top five trends in digital marketing that we believe needs to form part of a successful marketing strategy:

Artificial Intelligence

Artificial Intelligence (AI) is the latest buzzword companies are throwing around but few truly understand it and the power it encapsulates. Think of AI as computers that can analyse data rapidly. These computers are able to identify patterns and behaviours by going through data. For example, AI can be used to analyse data on a specific audience which in turn leads to better targeting and
improved conversions on sales leads.

Want more information on AI? We wrote an extensive blog post you can read here.

Chatbots

It has been estimated that chatbots can help save businesses in the United States of America up to $8 billion annually by 2022 by doing customer service tasks. Chatbots can also be used to tie into various systems to answer repetitive customer questions. Companies such as Amazon and local delivery service, Takealot, can benefit greatly.

Local Influencer Marketing

Love them or hate them, they’re here to stay with their thousands of social media followers. Work a few long term projects with local influencers into your marketing strategy. Make a list of top influencers in your specific market and familiarize yourself with the platforms they are most active on. Instagram is a treasure trove of influencers. Reach out and start a conversation.

Smart Speakers and Audio

“Alexa, how can I engage my audience more?” is just one of the questions you can ask. Alexa, Siri and other voice applications are the next big disruptor we predict will take the digital world by storm. Websites can now become optimized for voice search. However, to do this you must have a deep understanding of what your customers are searching for. Do a deep dive on your Google Analytics and make use of AI.

Live Video

Many social media platforms now have live streaming options especially when it comes to covering events or live news happenings. Q&As with celebrities and influencers are becoming increasingly popular. Put yourself in a customer or fan’s shoes. What would you like to know or ask a public figure you look up to?

Connect with us should you wish to incorporate any of these digital trends into your strategy for 2019. Call us on 082 896 8551 or drop us an email on info@elite.co.za.