Online Community Building

Online marketing is more than just creating various social media platforms, posting occasional content, and sharing other’s posts on a regular basis.

In fact, that’s just the tip of the iceberg. Online marketing consists of creating networks and accumulating ‘fans’. Most importantly, online marketing is all about building online communities. You know, people who follow your page because they love what you’re doing. Those people will be lifelong encouragers, and ultimately, free advertising.

Here’s how to build an online community relevant to your brand; keeping the following tips in mind:

1. CREATE QUALITY CONTENT

It’s crucial to create content that’s worth sharing. Not only will it enable Facebook to prioritise your posts, it’ll create engagement between your brand and possible fans. Rather choose quality over quantity instead of writing about things that won’t make sense or create low engagement rates.

2. BE CONSISTENT

Consistency is key. You have to create and post regular content, not too much and not too little, in order to stay relevant. Building an online community takes time and plenty of patience. Don’t feel discouraged if it doesn’t happen as fast as you’d like. Remember, you have a hidden audience that may not be commenting or interacting with your posts, but they’re watching your activity from a distance.

3. OFFER USEFUL RESOURCES; SOMETIMES FREE

You have to jab a little in order to right hook some. In fact, you have to jab a lot before you’re in a position to ask your audience for anything. Building trust and likability have plenty to do with what you have to offer your audience. This includes free resources, useful content, giveaways; whatever you can get your hands on. Jab away for a while before introducing your right hook.

4. ADD THE HUMAN ELEMENT

You’re on social media. There’s no need to speak and act like a robot. Interact with your fans or followers by speaking to them in simple English. Connect with them like you would any other person, in person. Not only is this important, without this element, you won’t get very far in your quest to build an online community.

5. GIVE SOME LOVE TO OTHERS

Avoid promoting only yourself on a regular basis. Doesn’t make sense? Think about it. If you’re constantly speaking about yourself and yourself only, people will get bored. Besides, one of the best ways of growing your online community is be identifying yourself with influential brands or people. That way, their followers will notice you and hopefully follow you as well.

By offering affordable online marketing services, you can rest assured that your brand is in good hands; especially when it comes to establishing a brand reputation, gaining trust, and building online communities.

Author

Zenka Hattingh

Content Developer & Marketing Manager