When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Maybe you don’t know why you need a copywriter. But we’re about to change that.
“Bringing copywriters in at the end of the creative process is like trying to put toothpaste into a tube.” – John Steinbeck
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford
Many business owners make the mistake of ignoring social media. Whether you own or manage a large corporate company or a small start-up, social media is a very powerful tool to get your business noticed. The only way to grow a business is to grow your customer base; and the easiest way to get people to notice you is to be visible on social media.
“Make sure you’re always testing. Never be satisfied with your marketing funnel, even if it’s exceeding expectations.” – Stuart Davidson
Trying to sell to a customer that isn’t ready to buy will only waste your time and money; being with your customer from start to finish is much more valuable.
But how do I do that?
Well, thanks for asking. That’s what the marketing funnel is for.
The purpose of a business is to create and keep a customer. – Peter Drucker
Some offices smell like coffee shops. And there is a good reason for that – coffee might just be the key to workplace happiness. But why do we have this caffeine obsession? Well, let’s have a look…
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
“Millennials, mobile technology, and social media are colliding to radically change customer service as we know it.” – Joe Gagnon & Jason Dorsey
You’ve probably heard the term “call to action”, or CTA for short. You know it has something to do with online marketing and that you should have it on your website. But what is call to action exactly and why is it important?
Ninety percent of selling is conviction, and ten percent is persuasion. – Shiv Khera
“We come in many different shapes and sizes, and we need to support each other and our differences. Our beauty is in our differences.” – Carre Otis