Colour Psychology in Marketing

Think of your favourite brand or product. Chances are you can immediately tell us what colours they use in all their branding and marketing campaigns. Depending on the design elements and the specific hues used in your favourite advertising campaign, you may feel a range of emotions.

 

Continue Reading
learning management system

How A Learning Management System Can Benefit Your Business

Every so often, employees need a bit of a lift-me-upper to avoid company morale from deteriorating. There are various ways in which you can add value to their work environment – most of which are temporary solutions. However, by implementing a Learning Management System (LMS) into the corporate environment, you’re investing in their future. Plus, you’re ultimately securing the future of your company.

Continue Reading
social media activity

7 Ways To Optimise Social Media Activity

Social media marketing is a form of art that requires careful planning, a few strategic decision-making processes, and a passion for always improving the way you currently do things. Whether you’re a business owner trying to make it on your own, or a social media manager who’s relatively new to the game, always keep the following 7 rules for improving your social media activity in mind:

Continue Reading
digital advertising

Types Of Digital Advertising

When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.

Continue Reading
ignoring social media

Businesses, Don’t Make The Mistake Of Ignoring Social Media

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford

 

Many business owners make the mistake of ignoring social media. Whether you own or manage a large corporate company or a small start-up, social media is a very powerful tool to get your business noticed. The only way to grow a business is to grow your customer base; and the easiest way to get people to notice you is to be visible on social media.

Continue Reading