For a long time, Facebook was pretty much considered useless for B2B marketers. But is it worthwhile to use Facebook for B2B marketing?
It’s important to remember that, although you want to get your products or services out there, social media still remains a social platform where you meet and greet individuals.
From the outside, social media marketing may seem relatively easy and hassle free. However, in order to run a successful social media strategy, it’s important that certain elements are put into place in order to turn the average social media campaign into a successful and even memorable marketing journey.
Although it is possible to generate ROI in the form of capital through Facebook advertising, the main purpose of choosing to run ads on this particular platform is for brand growth and community building.