Colour Psychology in Marketing

Think of your favourite brand or product. Chances are you can immediately tell us what colours they use in all their branding and marketing campaigns. Depending on the design elements and the specific hues used in your favourite advertising campaign, you may feel a range of emotions.

 

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digital advertising

Types Of Digital Advertising

When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.

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marketing funnel

The Marketing Funnel Explained

Trying to sell to a customer that isn’t ready to buy will only waste your time and money; being with your customer from start to finish is much more valuable.

But how do I do that?

Well, thanks for asking. That’s what the marketing funnel is for.

 

The purpose of a business is to create and keep a customer. – Peter Drucker

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what is call to action

What Is Call To Action And Why Is It Important?

You’ve probably heard the term “call to action”, or CTA for short. You know it has something to do with online marketing and that you should have it on your website. But what is call to action exactly and why is it important?

Ninety percent of selling is conviction, and ten percent is persuasion. – Shiv Khera

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