When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
“Make sure you’re always testing. Never be satisfied with your marketing funnel, even if it’s exceeding expectations.” – Stuart Davidson
Trying to sell to a customer that isn’t ready to buy will only waste your time and money; being with your customer from start to finish is much more valuable.
But how do I do that?
Well, thanks for asking. That’s what the marketing funnel is for.
The purpose of a business is to create and keep a customer. – Peter Drucker
“Millennials, mobile technology, and social media are colliding to radically change customer service as we know it.” – Joe Gagnon & Jason Dorsey
You’ve probably heard the term “call to action”, or CTA for short. You know it has something to do with online marketing and that you should have it on your website. But what is call to action exactly and why is it important?
Ninety percent of selling is conviction, and ten percent is persuasion. – Shiv Khera
Don’t have a wish, have a plan; have a digital marketing to-do list for 2018!
The December holidays are upon us! We have some tips for your holiday social media schedule:
“Ignoring online marketing is like opening a business but not telling anyone.” – Unknown.
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar, Founder of Ebay
“Great, I’m killing all the trees again”, you think to yourself as you print those 8000 flyers your manager requested for another marketing campaign. “Why don’t they just listen to me and go paperless? What will happen when there are no trees left?”