Don’t have a wish, have a plan; have a digital marketing to-do list for 2018!
Identity is “the fact of being who or what a person or thing is”. Just like every person has an identity, every organisation has an identity too. We call this the organisation’s brand identity.
For a long time, Facebook was pretty much considered useless for B2B marketers. But is it worthwhile to use Facebook for B2B marketing?
Marketing is marketing, regardless of who you’re selling to, right? Well, not exactly.
Blogging is one of the best ways to get your business recognised, whether by people or by search engines.
Millennials are lazy, entitled, and narcissistic. They want participation trophies, still live with their parents, expect free food and bean bags…or so we are told. But, honestly, who are they really?
“Great, I’m killing all the trees again”, you think to yourself as you print those 8000 flyers your manager requested for another marketing campaign. “Why don’t they just listen to me and go paperless? What will happen when there are no trees left?”
Do you ever get lost in the digital marketing lingo, pretending to know exactly what the terminology means in the hopes that no one will notice that you’re not quite sure what you’re doing online?
Trolling can happen to anyone at any given time, but how you handle it is what’s going to get you through it.
Many small business owners get confused between the role of digital marketing and social media when social media is but an ingredient; along with websites, blog posts, e-books etc.