It’s important to remember that, although you want to get your products or services out there, social media still remains a social platform where you meet and greet individuals. From the outside, social media marketing may seem relatively easy and hassle free. However, in order to run a successful social media strategy, it’s important that certain elements are put into place in order to turn the average social media campaign into a successful and even memorable marketing journey. If you do plan on coming up with a successful social media marketing plan, always keep the following tips in mind: 1. Communicate with those who communicate with you It’s important to remember that, although you want to get your products or services out there, social media still remains a social platform where you meet and greet individuals. If someone comments on a campaign or leaves a message on your Facebook page, it’s important that you reciprocate the communication and treat the Facebook user like a normal human being. Avoid being too ‘salesy’. 2. Think long and hard about your chosen images Facebook users are visual creatures. It’s never enough to simply add an image to your Facebook page or campaign. You have to add the right image in order for people to read what you have to say. Choose clear, interesting, high-resolution type images that represent your brand and voice – as well as the message that you’re trying to bring across. Remember, photos last forever so you need to choose images wisely. 3. Never forget about important metrics You can look at your Facebook page all day, but if you don’t read the metrics found on Facebook insights, you’ll never truly know what works for your brand and what simply failed. In order to help with Facebook growth, it’s vital that you do monthly reports – even if you’re the only one who’ll be looking at them. It allows you to keep track of what’s going on and where you can improve in terms of content and your social media strategy. Read: 5 Important Facebook Ad Types Explained 4. Be transparent with your audience Share changes with your audience. They’re following you for a reason, so it’s important to include them in company changes, possible growth, projects completed, employee news etc. Your audience consists of real human beings who want to see that you’re human too, so never leave them behind. Always be transparent, honest, and very open to a certain extent. 5. Don’t be afraid to make a long-term investment As time goes by, organic reach will decline even further. There may come a point in time when running a business simply can’t be done without paying for advertisement. However, it’s also important to remember that you shouldn’t be afraid of investing money into Facebook advertising in order to run a successful social media marketing campaign. What you put in is what you’ll get out. Yes, it’s money that you may not be able to track as effectively as you’d like, but that’s sometimes the risk you have to take when deciding to advertise your business. 6. Hire professional marketers who know what they’re doing Social media marketing professionals know exactly which type of ads to run where. They know all about Facebook’s newest algorithm and which images will ‘pop’ most – especially when they’ve been able to get to know your brand a little bit better. If you’re trying to run a successful social media marketing campaign or simply a social media page, having a digital marketing agency take over may be the best option – especially if you’re not an expert in this particular field. Contact us for a quote. Need a social media strategy? At Elite Online Solutions, we do social media marketing in order to help your business grow effectively. Yes, I need a social media marketing strategy!