“Ignoring online marketing is like opening a business but not telling anyone.” – Unknown.
The online presence of your business might be more important than you realise. If your business has absolutely no online presence, potential customers or clients might never know you exist. According to GlobalWebIndex.net, “digital consumers say they are now spending an average of 2 hours and 15 minutes per day on social networks and messaging”, and that is just a portion of total time spent online:
With some online presence, your business is more likely to get noticed by potential customers or clients. Consider using the following ways to get your business noticed online:
Use Social Media
Social media is a very powerful tool to get your business noticed online. Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube are the most popular social media platforms that can be used to get your business noticed. Facebook has 2 billion monthly active users compared to Twitter which only has 330 million monthly active users and LinkedIn with 500 million users. Choose wisely which platforms you want to use for your business, as it isn’t necessary to use all of them. Unattended social media is worse than no social media at all, and managing your platforms will take some time. Choose one or two platforms you feel will support your business best, and update them regularly.
Start A Blog
With each blog post you add, you get another indexed page on your website, which means you have one more possibility of driving traffic to your website via search engines like Google. It also gives you something fresh to post to your social media platforms. Having a blog on your website gives you more authority, helping your customers reach a decision. There are a few things you should keep in mind when considering a blog for your website. Find more information in our previous blog post – 7 Important Ingredients Of Spectacular Blog Posts
Optimise Your Content For Search Engines
Search Engine Optimisation (SEO) is very important for your website to be picked up and displayed on search engines like Google. The better your SEO score, the higher your website will rank; and the higher your website ranks, the earlier it will display in search results. Things that influence your SEO ranking are the relevance of your content, the quality of your inbound links, and whether visitors leave your site immediately after entering it.
Use Google AdWords
AdWords is the platform Google uses to advertise on its networks. Advertisers bid on keywords that might be searched on Google in relevance to their product or service. When someone searches for that keywords on Google, the highest bidder’s clickable advertisement will be displayed on Google’s networks. You can also use AdWords to market to specific people, like people that visited your website previously.
List On Google My Business
You can create a free Google listing for your business on Google My Business. When someone searches for your business, or a business like yours, your business will show up in their search results if the area they searched in is relevant to your business.
Need some help with your online presence? Contact us for a free quote!