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Although it is possible to generate ROI in the form of capital through Facebook advertising, the main purpose of choosing to run ads on this particular platform is for brand growth and community building.

Facebook advertising, in its truest form, is merely a way to reach and grow an audience for business purposes. Although it is possible to generate ROI in the form of capital through Facebook advertising, the main purpose of choosing to run ads on this particular platform is for brand growth and community building – driving users to your website in order to complete the sales process or generate knowledge of your particular brand.

So, knowing that you won’t get very far on Facebook without advertising, it’s important to know which ads are used for which purposes. Depending on your end goal, you may want to keep a lookout for these 5 important Facebook ads for the above-mentioned purposes.

1. DO YOU WANT TO GENERATE LEADS?

Running a Facebook leads campaign allows you to collect useful information such as email addresses or telephone numbers for selling purposes. These Facebook users already have an interest in your product or service, which brings you closer to closing the deal. Remember, lead campaigns may cost more per lead than an average page like or website click.

2. DO YOU WANT TO GAIN NEW FACEBOOK FANS/FOLLOWERS?

If you’re just starting out, it may be a good idea to run a page like campaign in order to gain some followers. If not, you’ll end up waiting months, if not longer, to attract a large following. Some individuals also believe that a large following indicates a ‘healthy’ brand, which is another incentive to spend a little bit of money for branding purposes.

3. DO YOU WANT TO SEND USERS DIRECTLY TO YOUR WEBSITE?

You may want to send Facebook users directly to a landing page on your website, cutting the route a user needs to take in order to reach the point of actually purchasing your product/service. Remember, the goal is to make the route as short as possible to avoid losing potential buyers along the way.

4. DO YOU WANT TO ADVERTISE A POST ON YOUR FACEBOOK PAGE?

Perhaps you have an interesting article posted on your Facebook business page that could build brand reputation? You may even have a competition running that you’d like to introduce to a larger crowd. In that case, boosting a post through an engagement ad is the way to go!

5. DO YOU WANT TO LURE USERS IN THROUGH A VIDEO?

Since video is taking over Facebook, it’s incredibly important to have a video ad running in order to increase engagement; which in return will boost your brand awareness and popularity on the Facebook feed. Never underestimate the power of video on social media. Remember, the longer a Facebook user watches your video, the higher it ranks amongst the millions of videos on Facebook.

Sound Too Confusing?

As a digital marketing agency, we can run your Facebook business page for you; including Facebook advertising and content creation.